For Strategic Innovation
Syed Abdul Basit is a Product Marketing expert with a decade experience in designing, developing, managing and scaling innovative technology products, services and ventures. He is the founder of VISIONi (a training division of Appylink 360) that help startups, incubators, business schools, and corporate innovation labs to turn their ideas into commercial viable products by providing a right business model and go-to-market strategy. He has also facilitated INJAZ Pakistan as Lead Trainer to conduct ‘Entrepreneurship Master Class’ and ‘Company Program’ workshops. Previously, he worked with Microsoft Innovation Center Pre-Accelerator 2015 as Program Advisor & Startup Mentor; guided young entrepreneurs and conducted sessions on sales, marketing, financing and elevator pitch.
He was awarded as “Product Champion” for Nokia Life and played a key role in launching three value-added services for Ufone Pakistan, i.e. Background Music & Live Cricket Commentary, Collect Call, and Notify Me. He has also conducted Hackathons with 300 Developers to publish more than 350+ apps for Nokia & Microsoft within a month. Spearheaded more than 35 mobile apps for B2B & B2C market and mentored 50+ startups across Pakistan.
He has conducted multiple workshops, seminars, training sessions on:
- Lean LaunchPad – especially for early stage startups
- Design Thinking – to foster innovation
- New Product Development – especially for R&D/corporate innovation labs
- Technological Innovation & Strategy, Leadership, and Services Marketing
- Personal Branding, Career Counseling, Resume Writing and Interview Skills
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